Public Relations
Strategy Development
– Monthly planning & budgets
– Alignment with sales and digital strategies
– Create PR goals
– Indentify key messaging
– Plan PR tactis
– Select PR tools to achieve goals
– Industry research
– Competitor analysis
– Generating new leads
– Trend tracking and forecasting
R6 000 Per Month
PR Plan Execution
– Relationship management
– Overall account management
– Portfolio building
– Research and development
– Opportunity and prospect development
– Media hosting
– Media engagement
R6 000 Per Month
Product & Brand Alliances
– Celebrity endorsements
– Negotiated exposure
– Creation and management of agreements
– industry research
– Generating new leads
– Building and managing relationships
– Opportunity and prospect development
R3 500 Per Alliance
Media Reviews
– Media reviews of products / brands
– Concept creation
– Itinerary creation
– Media liaison
– Includes negotiated exposure
– Press pack creation
– Social media engagement
– Exposure reporting
R1 500 Per Media
Media Events
– Concept creation
– Itinerary creation
– Media list
– Invitations & RSVP management
– Media liaison and management
– Event hosting
– Press pack creation
– Exposure reporting
– Social media engagement
R7 500 Per Event (Maximum 8 Media)
Public Events
– Budget creation
– Invitations & guest list
– Ticket sales
– Venue layout
– Floral & décor
– Event management
– Menu creation
– Gifting
– AV & technical equipment
R16 000 Up To 40 Guests
Some background
RedLip PR is an interactive communications company offering public relations services to clients in various industries with a focus on leisure, luxury, lifestyle, adventure and events. With all fields being so integrated, we offer our clients various packages including marketing, media buying, public relations, digital campaign work and event coordination at varying degrees.
Our collective experience and expertise in these fields afford us the ability to offer a high-end service at a fast pace with measurable results. With traditional public relations services, we also offer various digital services including the creation, implementation and management of an online presence including social media.
We operate on both a national and international level. Working from one of the most coveted cities in the world, Cape Town is every traveller’s dream destination. The Mother City allows us to interact and build relationships with some of the world’s most notable travel, luxury and adventure journalists, visiting from all corners of the globe.
Casey van Niekerk
Casey is blessed to be able to do what she loves and loves what she does. She has 13 years in the Marketing and Public Relations industry and founded RedLip PR with Robyn, where she combines her enthusiasm for working with people, places and products with her communications qualifications
Robyn McEwan
Robyn is passionate about Public Relations and before founding RedLip PR with Casey, she spent many years earning her stripes in the industry. Robyn has travelled extensively, sparking an undying appetite for the travel industry.
Get in touch
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